New look Bacardi bottle launched

Bacardi has long been a staple bottle used in the flair bartending world for its long neck and slender body which nests easily inside a regular 28oz shaker tin. This week, Bacardi has announced their new bottle design, updating the look and with a strong new logo type.

Designed in consultation with world famous flair bartender Nicholas St Jean and Employees Only Principle Bartender Steve Schneider, the bottle is clearly made with bartenders in mind so we can’t wait to get our hands on one and give it a road test!

Nicholas St Jean

Employees only have their own brand of spirits too, with an innovative bottle design including grip points, stock check markings for accurate counts and more, so it will be interesting to see if Bacardi have borrowed any of these features for their latest creation.

So what do you think? Are you excited for the new design or worried about re-learning your routine with it?

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