Getting more customers into your bar is a constant struggle for most bars. Granted, there are a small number who create so much hype that its almost impossible to get in at peak times, or even during the week, but those are few and far between.
Well if your potential guests don’t even know you exist, they’re certainly not coming. The internet is big, and its vital that you’re fishing where the fish are. Here’s our checklist to make sure you’re not missing the basics that you need to be found.
- Facebook: This is still the gold standard when it comes to the social networks, with more active users than any of the others. It also covers all demographics, so no excuses that your target audience isn’t on there. Make sure you set up a business page, not create a personal profile, as this will allow you to create ads and see how your posts are doing, so you can make sure you’re doing the right things. First though, make sure your business details, address and opening times are right so people can find your bar.
- Instagram: Perhaps not as vital for being found as Facebook, but Instagram is one of the most used networks for sharing what you’re creating in the bar. Encourage your guests to capture their drinks and tag the bar, as that is your best way to be discovered here. Just make sure those drinks are designed to be photographed!
- Twitter: If you need to skip one for everyday use, probably skip Twitter, unless your bar shows sports. Anything instantaneous like sports are perfect for you to join a conversation on and every conversation here is fair game! Just check out the trends on twitter every time sports are showing and you’ll see what we mean.
- Your Website: Do you have a website yet? If not, stop what you’re doing and get this sorted now. You can eaisly get one set up using a platform like Squarespace, Wix or WordPress, find a local web designer in your town, or even tweet us @BartenderHQ and we can set up a chat to get you up and running. You should have your drinks menus easily available, location details, opening hours and links to all your social sites here. Setting up a website from scratch? Checkout the best ways to rank and rent here.
- Google Maps: What’s the first thing you do if you’re in a new area looking for a drink? Pull out your phone and search for pubs or bars near you. If your place isn’t listed here, you could be missing out on a lot of passing trade and possible new clients. When you register Google typically sends a card in the post to the business with a code to confirm your details on their site and once that’s done, you’re live.
- Yelp: As above, Yelp is another often used bar and restaurant finding app. Make sure you’re on it, your details are right and pictures up to date.
Over the next few weeks we’ll go into more detailed strategies on these and more platforms, but first make sure you have the basics down. Have any questions about getting more customers and marketing your bar? Drop us a tweet at BartenderHQ and we’ll answer every single one.