Inspired by the release of the Clouds and Dirt Gary Vee K Swiss Colaboration, the Clouds and Dirt Cocktail reflects as may aspects of Gary Vaynerchuk as possible. Gary rose to prominence in the late 90’s after establishing one of the first ecommerce wine sites, WineLibrary helping his father grow the family business from $4M to $60M in sales.
GaryVee is also one of the most sought after public speakers alive today. He is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. Gary has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
He’s also the first entrepreneur to come out with a signature shoe, something normally reserved for sports personalities. His first two collaborations with K Swiss sold out on launch day.
Clouds and Dirt represents the big picture (the clouds) and the daily grind and practitionership (the dirt). Gary’s clouds is his motivation to buy the Ney York Jets American Football team, so our drink is a twist on the New York Sour.
Clouds and Dirt Cocktail – The Vayner Sour
- 1½oz (45ml) Belaya Rus Vodka
- 1oz (30ml) fresh lemon juice
- ½oz (15ml) Simple Syrup
- 1 egg white
- float 1oz (30ml) 2015 Bollina Cortemedicea Aristeo Toscana
Why so specific on the ingredients here? The Belaya Rus Vodka is made in Belarus, near Minsk where Gary was born before his family moved with him to New Jersey. The wine, is because it’s an awesome 96 point wine that you can get from Gary’s dad’s wine store for under $20!
And of course, you can find the K Swiss Clouds and Dirt here.