BARDSTOWN, Ky. – Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, is bringing back the original packaging that gained notoriety in hip-hop artist Joseph “Fat Joe” Cartagena’s ‘Lean Back’ music video. Launched in 2001, Hpnotiq was quickly embraced as a cultural mainstay, becoming one of the most successful new product introductions […]

Read more

Last night in Birmingham saw the official preview launch of a brand new liquid, Gabriel Boudier Kaffir Lime Leaf Liqueur, but this one was born differently to most liqueurs. Gabriel Boudier Kaffir Lime Leaf Liqueur Turn back the clock about a year and Gabriel Boudier were looking for ingenious bartenders to create a new liqueur for […]

Read more

World Gin Day is finally upon us, it feels like a whole year since we celebrated last! As bartenders, today is the perfect day to give your guests the chance to try something different, whether they’re new to gin or a seasoned drinker, there are plenty of ways to introduce them to something new today. World […]

Read more

When you think of Russia, what drink comes to mind? Vodka, I’ll bet, but what if I told you that back in the days of Chekhov, Ivan the Terrible and Dostoevsky had never heard of the stuff, what would you say? Polugar is the grand daddy of Vodka, and in this episode we’re getting into […]

Read more

Suze is a Gentian drink produced in France, created back in 1885 by entrepreneur Fernand Moureaux as a counter to the wine based aperitifs of the time. First presented as “Apéritif à la Gentiane” at the Exposition Universelle in Paris in 1889, the formula won a gold medal. The signature bottle that Suze is sold in […]

Read more

Monday February 15th 2016 saw Sipsmith’s Master Distiller (and legendary drinks historian) Jared Brown and Head of On-Trade Sales James Grudy take over the Gin Parlour at Birmingham’s Jekyll & Hyde to have a little chat with a whole bunch of bartenders from the city. We took a seat, and before we’d even been handed […]

Read more

So, a couple of weeks ago, rather pissedly during a live commentary of Cocktail, I promised to write an article for BartenderHQ about The Solera Ageing process. After forgetting about it and being gently reminded by Dave, I’ve had a go at writing a little something. So here is my first attempt at putting some […]

Read more

Midori is a bright green melon flavoured liqueur which originates from Japan. The word Midori literally translates from Japanese as “green” and there’s no arguing with that as a description. While it was originally from Japan, since 1987 it has been manufactured overseas too in the USA, Mexico and France. Its sweetness combined with its […]

Read more

On this week’s show: Soju – The world’s best selling spirit Taste Test Soju is the world’s best selling liquor, and yet few people in the West at least have heard of it! It sold over 61million cases in 2014, and we’re taking a taste on this week’s show. Bacardi Carta Fuego Taste Test We […]

Read more

‘CATEGORY OF ONE’ BRAND UNDERGOES ITS BIGGEST PACKAGING EVOLUTION IN ALMOST A DECADE Back in the 1800’s whiskeys were harsh and unrefined. That was until MW Heron, a humble bartender in New Orleans came along and mixed them with a blend of fruits and spices. Southern Comfort was born and the good days began. This […]

Read more