On our podcast update today we’re talking about my new project – helping bars and brands to share their stories.

BartenderHQ has been around for over 5 years now – and it’s one of the best things I’ve ever done. I’ve met more amazing bartenders and done more crazy bar things in that time than ever before.

But it’s time for a change. Don’t panic.

What is next for BartenderHQ?

I know we’ve had a few false starts. I’ve talked about things changing a number of times in the past. It’s always when I was moving from one gig to the next, and I thought I’d have more time. The plan is, with what I’m doing, that should finally be a reality.

Now, I don’t mean I’ll be sitting on a beach somewhere watching the money roll in. That’s a fantasy for people who don’t want to work. I WANT to work harder than I ever have before, just in a new way.

I’m not a person who believes in fate. I think you make your own luck through hard work and commitment. By not wasting time. Example, I’m writing this whilst on an elliptical at the gym. Don’t believe me?

These were taken about 14 seconds apart. Sorry for the blur!

Last week, I left my old job. I spent a week pretty much off grid in the woods with my family. And a plan came together.

BartenderHQ as an agency.

Over the past couple of years, my passion has moved from being behind the bar day to day towards Marketing. I came via a couple of sales jobs, but marketing is my new love. And I still love the bar industry, and know it better than anything else, and certainly better than 99.9% of people in marketing. So… let’s combine those things.

Is this going to work? I don’t know. Am I going to give it everything I have? 


But here’s where the ask comes. I’ve given 5 years of value to the bar industry. So far, running BartenderHQ has cost me money, out of pocket, no ask to get the value (apart from an ebook on learning cocktails faster, which I’ll be giving away pretty soon for free, tweet me if you’d like a copy.)

So the ask? If I’ve ever given you any value over these 5 years, and you know someone who you think could benefit from working with BartenderHQ to get their story to more customers, let them know who we are. Send them a link to the website.

I’ll carry on making more content than ever before, for free, regardless of if you can help me with that, so stick around. And I won’t be holding back or trying to get money from people who enjoy the content. No high ticket online courses, just my best stuff, for you for free.

Thanks for being a part of the community, and I hope you stick around.

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